Launching a new website can be a large undertaking — especially if your organization has a large website or a small in-house team. If you’re working in a highly competitive industry, such as eCommerce, doing frequent website updates or rebuilds might already be a given. But in plenty more scenarios, the timeline for building a … Continued
Each year, the Bredon Jones Utopia Award recognizes the 1905 New Media team member who best embodies Bredon’s vision of a workplace utopia: a place where employees are personally satisfied, creatively fulfilled and equally valued. We are proud and excited to share the news that this year’s award recipient is Will Koehl, an Account Supervisor … Continued
AI is now mainstream: with self-driving cars, robot grocery stockers, and text and image generators that provide near-instant outputs. As a digital agency AI Specialist, one of the tools I use is text-to-image AI, which generates high-quality images from simple text prompts. Teams like ours who once relied on stock photos for their campaigns enjoy … Continued
Is your website truly serving your organization? It’s critical to pinpoint exactly what actions you would like your users to take when they reach your site. A beautifully designed website is not going to do any good unless it entices potential customers to take action, or funnels them through a process which eventually converts to … Continued
I’ve explained SEO to a layman approximately three gazillion times and this language has always worked pretty well for me, so I thought I’d share it. The Party Think of Google (or any search engine) as the host of a cocktail party, constantly moving around to listen to the conversations of all the guests at … Continued
Many people with disabilities use assistive technology that enables them to use computers. These might be external devices or programs such as screen readers, refreshable Braille displays, text enlargement software, and voice control software. Poorly designed websites can create unnecessary barriers for people with disabilities. ADA accessible website design recognizes these differences and does not … Continued
I think a lot about how early-stage businesses and startups should decide to either develop website and applications in-house, contract a programmer, or contract a software developer. Frankly, as the owner of a software consultancy, this is practically all I think about. I’ve recently been trying to formulate a simple matrix to help people make … Continued
One of the things that haunts my thoughts at night is this: what makes one product better than another? What differentiates software? What, exactly, is the way you can discover how to change the question “Why should I use this?” into “Why shouldn’t I use this?” At every level of software consulting, what I actually provide for … Continued